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CASE STUDY 001
Key Focuses:
+ Communication Strategy
+ Research & Analysis
+ Creative Concept Development
+ Interviewing & Editorial Writing
✷ Editorial writing: Series of collaborator interviews & articles covering fashion history, sustainability, AI & more
✷ 3 million monthly visits on G-Star.com
✷ Burna Boy campaign storyline development, talent research & profiling, marketing channel campaign writing & creative concepts
✷ Results: UGC & social reuse driven by “On Form” soundtrack, +2M campaign clicks, surge in collection sales
✷ Tone of Voice strategy document including; research, analysis, brand positioning and guidelines
✷ Sofi Tukker talent game concept development, scriptwriting & campaign copywriting
CASE STUDY 002
Key Focuses:
+ Visual & Content Strategy
+ Creative Direction
+ Concept Development
+ Shoot Production & Casting
✷ 'On-The-Go' campaign shoot, shot in four locations across London
✷ 360 project development from concept, casting and producing to creative direction and asset curation
✷ Concept: The Hedoine woman takes on London city. She’s owns the city. She’s ON-THE-GO. With a confident strut, effortless style and playful attitude.
✷ Objective: Show the lifestyle and relatability of the 'Hedoine' woman, you can wear their products anytime, anywhere.
✷ 'Power' campaign shoot, shot in-studio in London
✷ 360 project development from concept, casting and producing to creative direction and asset curation
✷ Concept: She showcases her power through her every move. Always, with a playful attitude.
With bold intentions and striking features. You’ll never forget a Hedoine.
✷ Objective: Encapsulate the strength and power of the ‘Hedoine’ woman, these products give you confidence and attitude
✷ Produced a 50-page brand audit, strategy, creative direction and content strategy document to support the brand's relaunch
CASE STUDY 003
Key Focuses:
+ Account Management
+ Casting
+ Concept Development
+ Content Strategy
+ Content Creation
+ Copywriting
✷ Casting and conceptual development
✷ Content creation and copywriting
✷ Content roll-out and campaign management
✷ Sperry x Supreme Cloud Campaign
✷ Objective: Promote the new colour collection and reach a new Gen-Z UK audience
✷ Results: Gained 1000+ followers increased engagement by 47%, solidified younger, cool vibe and gained continuous campaign account contracts
✷ 'Sperry x END Content Shoot
✷ Objective: Create assets for END channels
✷ 360 project development; concept, production, content creation, copywriting
CASE STUDY 004
Key Focuses:
+ Content Strategy
+ Creative Direction
+ Concept Development
+ Shoot Production
+ Copywriting
✷ 'Highland Spring' campaign shot in the Scottish Highlands
✷ Objective: Show the more durable, active side to PAS-MAN through a natural-focused shoot
✷ 360 project development; concept, production, content creation, copywriting
✷ Creative copywriting for a photo series shot by Antonio Pedro
✷ 'Pints & Pub Seats' interview concept
✷ Objective: Show PAS-MAN's latest bespoke project and get to know the designer
✷ 360 project development; concept, production, content creation, copywriting
✷ marketing ✷ creative ✷ communication ✷ strategy
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